A typical reaction from Fake NLP trainers is to dismiss the criticism of Fake NLP as if it were only marketing. Within NLP such a reaction is a clear sign of a poor model of the world. Everything you learned in your life is somehow coded in your brain. Within NLP we call this your model of the world. World models can be too poor, poor, rich or too rich. If people are stuck in psychological problems their model of the world is too poor. Some people think that there are way more opportunities than is realistically possible and their model of the world is too rich. Ideally, you have a rich model of the world and NLP can help you achieve that.
The way we speak is a reflection of our model of the world. When people have a poor model of the world, they violate the metamodel of communication when they speak. One of these violations is called the complex equivalence. The complex equivalence is a distortion of communication because it equates two complexes as to be identical. In short: A = B is the structure of the complex equivalence.
If a Fake NLP trainer says that the campaign against Fake NLP = marketing, he or she violates the rule against complex equivalences. This is a clear sign of a poor model of the world because it shows that this Fake NLP trainer excludes other possibilities. For instance, that the campaign against Fake NLP tries to prevent harm or future proof NLP against Fake NLP. To exclude realistic possibilities is the definition of a poor model of the world.